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Oh no! Battlefield 1 is not performing as well as we though to the point where the game has no player base!!

Quick! Make a new one Battlefield 2000 something futuristic and shit and like overhype it and purposefully annoy our playerbase by implementing features we know they hate and on top of that release it like 2 months before the deadline and overpriced af so that it's realll buggy shit for the retards to give us free marketing through complaining about how much of a shit it is on the internet and meme it to the point where we are peaking our trending charts and buy Battlefield 1 that we put in a discount.

Then like let them play for 2 months during which we somewhat finish the new thing and then they will give us more money

-- EA 2022 (allegedly)

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