Every time I use a gif that references something I like, I wish the recipient would get the reference but then I remember that the recipient probably wouldn't care considering they don't already know it.

But it bugs me every time because surely the recipient just thinks it's a random gif.

Sometimes I'll use a gif as a reaction or what-have-you that references a piece of pop culture that I want to reference.

Like I used a MKBHD thumbs up because I like MKBHD. But my boss will just see that as a random dude.

I don't know what to do about this.