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What do each of these companies have in common? Expand, embrace, extinguish.
The leading corporations of our time take up a majority of their markets by snuffing out competitors however possible. This unhealthy genocide of independent competition has led to the inevitable dominance of the lives of many commonwealth.
Although singular usage of their products and services may not pose harm to associated markets, the collective assumed-impasse of all individuals carries the devastating impact. By tearing oneself away from such major corporations and choosing to side with the suppressed (often unheard of) competition, a small step towards justice and balance is being courageously taken.
"But there isn't a comparable product/service in the market? What then?"
-If absolutely no other alternative is available, then it is fair and logical to proceed with the only option capable. If however an inferior alternative is present, efforts(occasional at least) should be made to support the minority in hopes to influence a wider market horizon.
"But the leading competitor has all of my information, making it easier to to x,y,z. Why would I want to give up that convenience?"
-Every time you volunteer your personal information, you're locking yourself inside a cage of luxurious captivity. That 'ease of use' you speak of only makes your grow more lame and incapable of freely doing as you please outside of their ToS(Terms of Service[a contract you agree to]) which is also provided with a license(their permission to use X for Y time, under Z conditions) you had might have had to pay for just to use the single product/service you may have already initially paid for but has been intentionally made unusable to you by them.
Fighting for your rights, safeguarding your privacy may be more important than you might realize, but I hope that you might seriously consider the greater implications and impacts that inevitably follow when you stop caring about something as fundamentally simple as your identity.
