Scientists studying why Gamers invert Up/Down Controls
https://www.theguardian.com/games/2020/dec/02/scientists-studying-why-gamers-invert-their-controls
Disturbing trends in Smart Home #IoT
https://blakeniemyjski.com/blog/disturbing-trends-in-smart-home-products-and-services/
Iconic Images Programmers Happen to Know
How to steal photos off someone’s #iPhone from across the street
How to upgrade #PinePhone PCB
Pine Store Community Pricing & Online Retail Stores
https://www.pine64.org/2020/12/02/pine-store-community-pricing-online-retail-stores/
Well, as someone who's background is marketing rather than code, the first steps to effective marketing are generally figuring out who your audience is, what they're looking for and where already they are currently placing their attention.
I'm not a firmware coder, or even a coder at all, so these are not easy things for me to answer. (Compsci students? Interesting challenges? Hacker news?) Usually I'd start by asking someone who matches what I'm looking for though.
IoT Techie and Educator / Apache NuttX PMC