Sometimes I wonder why people tend to spend so much time on virtual social networks.
I may have found an answer:

"Above the sphere of the elemental cravings and necessities, the soul of man is in a perpetual vacillation between two conflicting impulses: the desire to assert his individual differences, the desire for distinction, and his terror of isolation. He wants to stand out, but not too far out, and, on the contrary, he wants to merge himself with a group, with some larger body, but not altogether. Through all the things of life runs this tortuous compromise, men follow the fashions but resent ready-made uniforms on every plane of their being. The disposition to form aggregations and to imagine aggregations is part of the incurable nature of man; ..."
- H. G. Wells, A Modern Utopia