lol, they managed to write the whole Wikipedia article about political correctness without using the word "hypocrisy" a single time. https://en.wikipedia.org/wiki/Political_correctness
oh, I know it's because the authors really believe that changing words will change how people think about what the words refer to. I suppose involuntary shallowness is indistinguishable from hypocrisy.
The problem is that if they use political correctness, they're being shallow which is ok, but if I do, it's hypocritical.