https://www.techdirt.com/2023/07/24/more-suicide-resource-orgs-found-to-be-monetizing-sensitive-user-data/ Ugh, the *suicide resource sites* really shouldn't be sharing sensitive data like this with Facebook.
"In some cases, filling out contact forms on the sites transmitted hashed but easily unscrambled names and email addresses to Facebook."
Very intrusive.
"After publication, Maca Ferguson, a spokesperson for Volunteers of America Western Washington, said the pixel was used for fundraising efforts"
Some of these deliberately added the pixel (although, it's unclear whether they knew how much data it would collect) for unrelated purposes.
"Pellerin said they had removed the code, which they attributed to a plug-in on their website."
Others appear to have been hit by supply chain issues like this where a vendor casually threw the pixel in without their knowledge (although, likely not knowing this would happen).