https://www.techdirt.com/2023/09/07/south-dakota-looks-like-it-might-be-the-next-state-asked-to-explain-its-stupid-vanity-plate-laws-to-a-federal-court/

"It’s OK to be a “HELLCAT,” but not a “HELLBOY.” Don’t tell anybody to “HLDMYBR,” but it’s fine to go on a “BEERRUN.” And don’t say “IH8U,” but “YUH8ME” is acceptable.

Those are some of the inconsistencies in state government’s evaluation of specialized vehicle license plate requests, according to the American Civil Liberties Union of South Dakota. The ACLU sent a letter to state officials Tuesday citing what the organization described as actual examples of approvals and denials."