Strong emphasis on the term potential because I'm not really convinced here. Again, vague language / terms. Lead you with a spooky anecdote, then let yourself fill that in with your imagination. If I didn't learn from their associates doing this, I would be stupid.
Also, seeing them making some strong claims, then saying things which would appear to contradict those claims (i.e. they're often images of someone who has been "de-aged") on pages people are less likely to read tucked in a sentence five paragraphs down.