There are many questions about freedom of expression, proportionality, due process, and so on here as well, particularly as these companies tend to be overly censorious and frivolous.
Also, some of the terms used here are extremely suspicious.
The anti-trust question though is one which keeps getting overlooked, and it's an important one.
The Lantern cartel is not to be confused with the "brand safety" cartel, although they're both problematic in their own ways.