Someone is insisting that the data which the government shares out to third party firms is "anonymized". As PrivacyFirst points out though (and which is well-established in the field), it is really quite trivial to de-anonymize "anonymized" data.
It is also pushed upon someone, by the government, without their consent.
https://privacyfirst.nl/artikelen/ehds-buitensporige-machtsgreep-van-brussel/