So, some thoughts on the ad cartel.

First off, let's put aside any possible dislike for Musk. Over the years, the ad cartel hasn't just been unpleasant to him, it has also been unpleasant to progressives. Their ideas were unreasonable and harmful. And remember that as with ideas like KOSA, they can be harmful to marginalized groups in how their ideas are applied.

I'm inclined to side with the idea of using competition laws to deal with these sorts of groups. In a way, it's fairly elegant. It maintains editorial discretion (and the benefits of such), while allowing for the market to reorganize somewhere else whenever one of these large tech companies get too unreasonable.