https://journals.sagepub.com/doi/full/10.1177/1745691620919372
"In Greek mythology, Sisyphus was condemned by the gods to roll a boulder up a steep hill in the underworld for eternity: Every time he reaches the top, the rock rolls back down to the bottom, forcing him to start the cycle all over again. Likewise, psychological research on technology effects is in an intricate cycle of addressing societal worries about technologies. With every new technology treated as completely separate from any technology that came before (Wartella & Reeves, 1985), psychological researchers routinely address the same questions; they roll their boulder up the hill, investing effort, time, and money to understand their technology’s implications, only for it to roll down again when a novel technology is introduced."