Bluesky has "federation" which never comes as a gimmick for their grift.

Olives  
https://github.com/reddit-archive/reddit Like "Bluesky", Reddit also played the open source game, until they stopped doing that.
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The point isn't to actually care about "open source" or "federation". It's to get a few Silicon Valley pundits and tech journalists to talk about them while slipping these terms in as buzzwords.

It is also to get people to offer up free labor and expertise to help bootstrap their start-up.

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