Is there anyone out there who can explain what the point of streaming services advertising a series as "limited" is supposed to be?

All series are limited, by lots of different things. The fact that any particular series is limited by a decision to restrict it to specific number of episodes is interesting, but doesn't increase or decrease my desire to watch it. In spite of that, every one of these services announces these new 'limited series' as if I'm supposed to drop everything else I'm doing and consume it immediately.