# Iceland "shoppers who alert staff to a theft in progress will receive a £1 credit on their Iceland Bonus Card."
The sign of failure: people needing to steal food, and people being incentivised by £1 store credit to tell on them.
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I'm reminded of the two responses in this video to a very crafty seagull stealing a sandwich from a shop. One lady helps help him escape by opening the door for him, the other tries to make a citizens arrest. I know which lady is more me-adjacent...
