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I appreciate Science Magazine for stepping into the role of opinion leader and outspoken positions. I'm curious if this is related to the fact that Science is a non-profit journal ;)
Not sure about this particular example, but I think there might be cultural differences afoot! Perhaps some of such emails are written by people who directly translate honorifics that don’t sound so outlandish in the original languages.
@plenartowicz
They certainly aren’t shy of calling the publisher “Nature” a “for-profit company”. ;) (OK, at least not in this particular article.)
https://www.science.org/content/article/9500-nature-journals-will-now-make-your-paper-free-read