Apparently people in marketing are considering inducing dreams with sponsored content to people, to have more effective marketing campaigns.
They are not talking about long term research, in this article they talk about 3 years from now.
https://aeon.co/essays/dreams-are-a-precious-resource-dont-let-advertisers-hack-them

Thanks to @cyberanathema https://poa.st/notice/AIidOtEHO8C2mP76TA

I was unable to retrieve the original data, thus this could just be made up or the original study not reliable.
You can try to retrieve it, apparently it should be a report available somewhere here: https://www.amanewyork.org/landing/techlash/