Why is AI research so much sexier than education research? Sure it’s cool to study how machines learn but wait until you hear about PEOPLE.
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For some people, because education research is research _on_ people, which requires treating them as research subjects.
For some others, because it requires confronting the same things that frustrate them when interacting with people: e.g. that one cannot assume literal meaning of what people say is what they mean, or that whether people get convinced that X is true is very path-dependent.
