When you hear "exclusive", do you think "desirable" or "restricted"?
My whole life I've heard people use it as the former, but always heard the later.
"Exclusive" has never meant anything good to me - but I guess for many people it does.
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For people who speak English as a second language this might be strongly predicated by what their native tongue does. E.g. in Polish "ekskluzywny" means ~only the former, with something that's less of a loanword used to mean the latter ("wyłączny").
