If you've noticed, Google always moves slow with most products. One of the main reasons they're moving slowly with their AI products, is unlike most companies, they have both horizontal and vertical integration to deal with. AI in search isn't as big of a deal as AI with device integration. Google Assistant connects to a plethora of other applications, as well as devices to create a more immersive and "real world" impact using other products like Google Nest, and Google Home giving their AI the power of decentralization and lifestyle automation.
GPT may have an extreme ability to perform informational tasks, but its' safeguards system is still being bypassed. GPT cannot access your personal data, communications, your home, your devices, your car. So it can afford to be sloppy. Googles' AI is also integrated into their own infrastructure as well, it's both modular yet collaborative with its' own components. When they make a small change to these core components, it impacts billions of people because of how integrated they are. GPT is impressive because of its retention and ability to determine contexts, and produce complex creative output, but the negative impacts aside from misinformation, like the mass majority of users being students to produce their homework, Google also cares about the ethical impacts of such systems as well.
There are actually many AI that are far superior, but are heavily protected due to how powerful they are, and how much resources they take to operate. Large scale data aggregation isn't cheap, so monitization is another factor that must be considered. It's true that Google has a fierce amount of money they can invest, but they won't without a return, that's how they got the money to begin with. GPT is leaking money like a screen door on a submarine.
But I'm excited to see what Google does also. ☺️
@skanman I am following Google for a long time, user of all their products, fully aware of their challenges with regard to scale and integration, but even it's CEO will probably agree they were a bit slow, they can indeed prevail if they do it better, at scale and financially, I really hope so, competition is good