Question for sociologists:

Is there a term for the Overton window that is not linked to political discourse, but rather covers individual personal behaviour?

As in, something that used to be considered an expression of simple decency and respect becoming unusually deferential (ex: lifting or tipping one's hat), or something once commonplace becoming extremely rude (ex: urinating in the street)?

Or would the term "Overton window" apply to that as well?

(Boosts for reach appreciated.)