@lxo any alternative would also be maligned with the wrong term.
If you give control over business organization to society, it would be via government - and that would be called socialism/communism, even if it is very different and more like a board of directors in a corporate setup.
No brouhaha if Google splits into a few pieces under Alphabet, but "communism" if it had been a few pieces under government control (not even government shareholding).