Real-life example of my point:
“Here’s the Economist’s 1843 cover story on how I used spreadsheets to make sense of dating and polyamory. Here’s the New York Times article on how my wife and I used spreadsheets to pick our apartment. Somehow the simple idea (not remotely original to me) of taking the simple tool of decision matrices out of the office and into life choices is enough for worldwide fame.”
https://putanumonit.com/2020/03/18/media-roundup-and-book-club/