Prediction: CBO will be the new SEO.
CBO — ChatBot Optimization.
Right now, I think it's mostly happening by accident.
Today I asked Bing's chat for some example of contemporary style trends in bird photography.
It got fooled by some ad copy on a sigma lenses web page, and offered me the following.
(Its other two suggestions were trite and irrelevant: current trends include using the right camera settings and winning Audubon's photo contest).
Bing's version of GPT-4 seems so inferior to OpenAI's that I'm wondering if Microsoft screwed up the fine tuning in their rush to get it out. Or maybe they are using an earlier version. But I do get a reasonable answer with your question with GPT-4.
GPT-4 does give me brand recommendations but, so far at least, only when I ask. Pretty obvious how this will play out in the long term.
