Republicans understand that rationality doesn’t work. They understand that people actually think in terms of frames and metaphors and images and emotions. So they’re great at marketing their ideas, even when they're not based on facts.
Through constant repetition, they have falsely framed the Republican party as superior on economic matters -- despite decades of facts proving otherwise.
They have framed this false idea millions of brains.
And when the facts don't fit the frame, they bounce right off.
Until Democrats and progressives learn and embrace cognitive science, they will continue to lose ground to the false framing imposed by Republicans.
@georgelakoff The republicans have earned that reputation not because they are better at messaging, but because the messaging is owned by people who are republicans. Check who the corporations and billionaires who own the entire media landscape, vote for. And what is the one thing Republicans have been good at? Tax cuts for the rich.
Woooow What in the world are you two talking about?
Republicans are better at messaging? The party that can't seem to break through left-leaning media outlets, can't seem to provide any balance as folks like Donald Trump vomit ridiculous statements left and right that cannot possibly make any sense to any rational listener?
No, Republicans are awful at messaging. It's just utter nonsense coming from them.
The problem is that even if Democrats can message a fantastic theory of the world, a lot of us listeners notice for ourselves that their theories just don't comport with the realities that we experience for ourselves.
You can't blame Republicans for that. They are garbage, but at the least they aren't telling us these stories that we can see with our own eyes aren't true.
@volkris @georgelakoff You are talking about the last few years. The messaging of the economy is decades old. That isn't budging so much, because media still keeps that message running for the republicans.
Well my first reply is that, for better or worse, keep in mind that Trump started his bid for presidency kind of a long time ago now. Time flies.
But really I would say that the only reason he ever managed to become president was due to all the garbage that was coming out of both parties for decades.
I'm not talking about the last few years. It's been generations of really trash messaging that set the stage for all of this.
It's not the last few years. We've had a generation of really garbage journalism really screwing over the country with crappy reporting.
