Are you saying that when listening to rich people talk about Burning Man you end up hearing that Burning Man is about rich people?
I mean the people that I know personally that I hear evangelizing it all the time, they are incredibly critical against those rich folks and that image of the event.
If I understand your reply correctly, it sounds like you are getting a very misleading image of the event because you are listening to people who present a misleading image of the event, which just makes sense.