@nicolaisabelle @ionica the frustration arises when I and my colleagues read communicators communicating stories of our work but getting the conclusion exactly backwards.

It really undermines trust in not only science communication, but journalism in general.

But then, at that point I suppose it's really just revealing the trust to have been misplaced all along.

If I spend a decade conducting a study and finally publish something I'm pretty proud of, only to see a communicator cite my paper but reverse the conclusion, that's really shocking!

So yeah, I'm definitely in the camp of saying the primary rule needs to be to get the facts right, whether or not that fits the "world" of the target audience.