@MisuseCase this election cycle has been described as policy-free, and there's something to that.
So many voters are so focused on personalities and fighting for the sake of fighting that actual policy really doesn't play a huge role this time around, and that's a shame.
Politicians will naturally avoid talking policy since their positions will inevitably turn off those who disagree with their stance. They'd rather remain comfortably neutral, if voters will let them.
This time around, voters are letting them.