The 'Misunderestimating' Trap:

Many progressives think that people who vote conservative are just stupid, especially those who vote against their economic self-interest.

Some believe that if we tell them the real economic facts, they will change how they vote.

In reality, those who vote conservative have other reasons, and we must understand them.

Conservative populism is cultural — not economic — in nature.

Conservative populists see themselves as oppressed by elitist liberals who look down their noses at them.

They see liberals as trying to impose an immoral "political correctness" on them.

And they are very angry about it.

More at FrameLab:

theframelab.org/twelve-communi

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@georgelakoff Well the other thing you need to consider is that maybe you're simply wrong about the economic benefits?

I see that sort of thing all the time, progressives insisting that something is economically against so and so, but when you sit down and work through it, the progressive simply has their analysis wrong.

Question your priors. Don't assume that you're right just because the other side doesn't agree.

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