@Jigsaw_You keep in mind that a lot of people who would buy this kind of thing (and do buy this kind of thing) are paying money just to be involved.

It's not really about investment to those people, it's just basically a price of admission. So they get exactly the value that they expect.

It's like paying to attend the super bowl: not something I would care to do, but if they want to pay that money to be a part of it, well they get what they want.