I just turned on #CBSSportsHQ, and they just aired an ad for a resort in #California featuring two white gay men in their 30s.
I am not in #California. I have never been to #California.
I am not white.
I am not gay.
I am not in my 30s.
Why am I being shown this ad, on a digital platform, where ads are supposed to be targeted to me based on, at least, geography?
#LGBT
I am not in #California. I have never been to #California.
I am not white.
I am not gay.
I am not in my 30s.
Why am I being shown this ad, on a digital platform, where ads are supposed to be targeted to me based on, at least, geography?
#LGBT
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A think a lot of advertising is hamstrung by publish backlash to tracking and tailoring ads.
We don't want tailored ads? Well, then i guess we're going to see a bunch of stuff we're not particularly interested in. We're welcome.
