@aral The NSPCC have a talk pants campaign to get across to kids that private parts remain private
https://www.nspcc.org.uk/keeping-children-safe/support-for-parents/pants-underwear-rule/
we need to find a way to perhaps extend this to say private data remains private, perhaps use the idea you put things such as your pin number in your pants (not literally) but to suggest a pin number, passwords and information that can identify you (or used to steal ID) remains private.