Frankly I don't think we should care about brands in order to enable some arbitrary measure of "growth". I want this place to stay human-focused and empathetic, and allowing brands a space to advertise or the power to mold this place will take it in the wrong direction.
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Good point, however is @libreoffice also a 'brand' perhaps we can encourage the people who share our values. We want to promote free software for example but also the values that make up free software.
