It’s an accident of history that social media came to be walled gardens while web and email services did not. Post (and sites in that model) are plantations that enrich the owners, and impart platform risk to users.

Companies and media outlets in particular should consider establishing their own Mastodon/ActivityPub instances that they can control and ultimately monetize/drive revenue with as needed.

The notion a VC backed platform has creators’ best interests at heart is specious.