A billionaire Silicon Valley venture capitalist setting up a fediverse account isn’t the win you might think it is.
Who do you think funds and benefits from the Twitters and Facebooks of the world?
We can’t stop these folks from setting up their own servers but please don’t feel a need to federate with them or subsidise their existence on servers you pay for and maintain.
And remain vigilant against embrace, extend, and extinguish.
I know there are a lot of hard working, small business owners out there who are reallly struggling, in the UIK this is not helped by train strikes over xmas when people attend markets or postal strikes preventing items being sent out in time for Christmas
Mastodon may be a small cog in making a difference, sell directly to customers and you avoid large companies / corporates taking their 'fees' which probably add up over time. .