I guess there’s no direct translation for “social media influencer.”
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This is the problem, some are good people, others are not so good, hence you have those that actually care about people, others in it for the money, others don't get the fact they need to be open about things like product placement or when something is actually being promoted, then you have people like Andrew Tate at the other end, popular as he has lots of money, fast cars but at the same time he is a not really a very good role model.
