I agree, I think the issue is we are mostly individuals or in small groups, so there is a huge decentralised entity behind free software, it is not seen has huge. I also find a lot of apathy, especially in Devon / Cornwall UK too.
LibrePlanet is next week, an opportunity to get together with other free software advocates and discuss, learn and communicae.
We can't let corporate take over the fediverse, to counter that we just do what we are doing, create content, have conversations and make it clear we have a different culture, we feel safe to discuss what is going on with the #Trans community and show solidarity with them.
Over time we will be stronger.
Main stream social media has it's influencers, we don't have that here, but we do have, for example the science community posting interesting content, or sharing news stories. I would rather read about some complex new discovery than be expected to try and keep up with the antics of some celebrity of influencer who with social media will be no one. A lot of kids want to be influencers, as they see it as easy money, the reality is the opposite, if the social media bubble bursts, then that whole ecosystem could burst with it.