What's in the DNA of tech journalists that makes it so hard for them to use Mastodon? I've never seen any other group run head first into so many pitfalls. It's not hard, create an account, follow as many people as possible, interact. If you want the deluxe experience ask around about the best third party app and install it.
@mike Posting on Mastadon depends solely on the quality of your individual posts and their ability to engage other users. There is no amplifier mechanism. Perhaps these journalists lack the confidence to engage solely on their own content with nothing else to push it. Is tech nothing more than hype?
Maybe there is a wider picture. You don't need to post here on Mastodon as such, if you sign up to say a writefreely instance, write content there, set up an account here, people can follow your write freely content and also comment / engage here. There are other platforms too of course that do the same and all activity pub enabled.
