As an #artist, the entire concept of #marketing infuriates me.

Without marketing, the best #art in the world is doomed to languish in obscurity; you've got to make people aware that the experience is available.

But, *because* of marketing, the best art is already doomed to languish in obscurity, because only the most mediocre mainstream crap is funded by multi-million dollar firms that can browbeat upstarts with their marketing budget. It's hard enough to cut through the noise of 8 billion other people before dealing with the multi-millionaires outbidding you for ad space.

So, inevitably, #marketing is a double-edged sword wielded by the rich to cut down fledgling artists with both edges.

And I cannot, for the life of me, think of an equitable solution that would work.

Are we doomed to repeat this cycle until the end of time?