As an #artist, the entire concept of #marketing infuriates me.
Without marketing, the best #art in the world is doomed to languish in obscurity; you've got to make people aware that the experience is available.
But, *because* of marketing, the best art is already doomed to languish in obscurity, because only the most mediocre mainstream crap is funded by multi-million dollar firms that can browbeat upstarts with their marketing budget. It's hard enough to cut through the noise of 8 billion other people before dealing with the multi-millionaires outbidding you for ad space.
So, inevitably, #marketing is a double-edged sword wielded by the rich to cut down fledgling artists with both edges.
And I cannot, for the life of me, think of an equitable solution that would work.
Are we doomed to repeat this cycle until the end of time?
@LouisIngenthron
What do you think about the “1,000 True Fans” theory?
https://kk.org/thetechnium/1000-true-fans/
Doesn’t it depend on whether your goal is “connect with an audience” or “completely dominate the space?”
@BitterlyIndifferent I think for most, the goal is "make enough to pay the mortgage".
But, yeah, I mostly subscribe to that theory. It's hard to get to 10, though, much less 1,000, without marketing, though. People can't become fans of what they don't know about.
