$130 Million Cell-Phone Scam: "A scrawny college kid built an empire by fooling people into buying ringtones"
https://www.esquire.com/news-politics/a42891732/lin-miao-cell-phone-scandal/
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I don't think this is a "scam". Unless he lied to his customers or committed fraud somehow, it's not a scam. People make foolish purchases all the time. In fact, I think most businesses are built on selling stuff to people that they don't know how to create themselves, or don't have the time/resources to do themselves.
(TLDR; so maybe there's something else here that I'm not aware of.)
