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Epi-fad
'We’ve had antioxidants. We’ve had paleo, keto and hormetic stressors. But those are small fry compared to epigenetics, the latest watchword of the wellness industry, which is currently being slapped onto supplements, face creams and most anything related to longevity. Epigenetic tests are also offered at top-end Swiss-clinic health programmes, or via a kit you spit into at home.'
https://www.ft.com/content/c7934be4-be5c-4bba-ba15-0af7cb42beab
@cyrilpedia Yeah, what these people profiting from "epigenetic interventions" tend to conveniently forget is that a lot of epigenetic marks are, on one hand, remarkably stable and resistant to change and on the other hand changes (e.g. DNAm) are frequently associated with genetic variation, not to speak of the effect of cell composition... but I digress, that wouldn't sell supplements and creams, now would that? 🤑