#Meta will not be pleased that @BBCRD has abandoned #Threads while still maintaining their self hosted #Mastodon account.
👉🏾 #BBC Gives Up On Threads (By #Instagram), Sticks With Mastodon https://darnell.day/bbc-gives-up-on-threads-by-instagram-sticks-with-mastodon (via @darnell@darnell.day)
Too Long; Did Not Read:
👉🏾 Many brands are abandoning Threads (including #NFL)
👉🏾 Meta’s geo news ban of #Canada 🇨🇦 could have spooked BBC
👉🏾 Lack of public Threads API makes it difficult to automate posting news
👉🏾 BBC just prefers Mastodon
@darnell@one.darnell.one @BBCRD @darnell@darnell.day I’m hopeful that institutions and individuals will eventually see that the freedom afforded to them by joining the Fediverse with their own servers is unrivalled. 🤞 maybe the BBC has realised this and is willing to play the long game.
Twitter as we knew it is dead, it’s pretty much a cesspit now. There has to be a point soon where simply being there damages an institution’s image.