They are having fun. Don't spoil it!
Except the ones getting raving mad. Please ignore them.
I totally agree.
If Bond fans can cope with continuity issues, Mario fans should have no trouble at all.
On Zelda games it makes a bit more sense, because they are story heavy, but, came on. Games are not a story-driven medium as novels, comics or films. Gaming should be about gaming, everything else is secondary.