@ainmosni I think you're overlooking that BlueSky interface is surprisingly lacking in features, and that holds back its adoption.
It also had surprisingly slow development.
With those two factors alone it really shot itself in the foot, overcoming any benefit it may have gotten from marketing.
In any case, the system itself is distributed and technically in a way that's probably superior to fediverse, but the developer missteps have left it looking kind of tragic at this point.