Ant-Themed Perfume Line Called:
'Pheromatticas'
Each 'pheromatic' is scent command the unique electronic dispenser creates custom 'phrases' or 'scentences' in the secret Formic language.
Pheromatics:
Formica - Acidic and bracing. Salt, copper, gasoline
Vector - Enticing and mysterious. Spice shop, smoke, library paste, ash
Diapause - Soothing and sleepy. Feathers, coco, yeast, beeswax
Bivouac - Bold and Brave. Shoe polish, gun powder, lathe oil
Alate - Regal and decadent. Ambergris, orchids.
This idea is so strange I have a feeling it would work.
Put different ants on each box. Have an inexplicable ad campaign that's basically slightly creepy art-films about ants, intercut with handsome people giving you a knowing lookin. Refuse to explain further.
Set the price absurdly high.
Anyone want to invest?
@futurebird , that is a really good take on an opportunity that was missed. It wouldn't have taken away from the fun, and might have increased sales. Like Beanie Babies or something, people trying to collect them all and some of them being very rare... Except you learn a bit about the universe.