1) Social media is created. Traditional media excitedly jump aboard because they're thrilled about the opportunity to drive revenue with free advertising.

2) Traditional media rework their entire business model around social media. "Share on Facebook!" they cry to their customers, as they let their direct-to-consumer infrastructure crumble.

3) Traditional media loses revenue share and spends money they can't afford on lobbying the government.

4) The government passes a law that says social media has to pay traditional media for hosting the very links that traditional media was so eager to have on social media.

5) Social media bans news rather than pay the extortion.

6) Traditional media blames social media for not providing the news during dangerous events, like the #Yellowknife fire. They run clickbait stories about how many people don't know there's an evacuation order because they get their news from social media.