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The Submerged movie example implies an interesting genre of rich small interior space storytelling. The "Making of..." video is worth watching afterwards. So cool that this is not CGI -- they built a physical set that had to be incredibly detailed everywhere, with the added restriction of no "third wall" to have cameras and lights.

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Apple's new (this week) spatial videos for the are pretty amazing. (free 17 min movie "Submerged" and 4 minute "NBA All-Start Weekend") Yes, I guess I would indeed pay money to watch live professional basketball this way. It's so different and more beautiful than the "view from up in the seats" of regular TV. The athleticism and physical interactions you can watch are so visceral. Have others watched them?

@tankgrrl @danielpunkass It keeps changing where it is. I can see it west, then north, even with porch and street lights. It is subtle, but it is a color.

@danielpunkass @tankgrrl The phone is amazing, but you get used to seeing the subtle hue changes from plain sky. (At least I did back in May with that sky light show.)

@danielpunkass I agree. I saw the same in Newton, just south of where you live.

@lauren Related: In 2008 I interviewed the commander of the actual USS Enterprise, VADM (Ret.) John Morgan. When I asked about how computer technology changed in the Navy we had this conversation: Dan: [5:35] And have you seen changes, how is it different doing something now than it was, lets say, back 30 years ago? John: [5:44] ...I brought the Enterprise Battle Group south through the Straights of Hormuth on the night of the 10th of September, and on the 11th of September we watched the events unfold in New York and Washington and Pennsylvania and the reaction around the world and we pressed up off the coast of Pakistan. [6:05] But, when we launched the first strike in Afghanistan we did so by firing Tomahawk cruise missiles. And here's the technology example: We directed all those Tomahawk cruise missiles by means of a chat room. It's staggering... Dan: [6:24] Chat John: [6:25] Yeah, by chat. Dan: [6:26] You, running the aircraft Enterprise and all that were using chat rooms? John: [6:33] We were using a chat room for the Tomahawk cruise missiles... [Much later from John:] [28:14] If you were to ask me Dan, "John, what things could disrupt the global system?" One of the things that I would tell you is one causation for breakage would be a global pandemic. And in the global transpiration today something can spread from Africa to London in 12 hours.

Transcript: peapodcast.com/danbcast/VADMMo, Podcast info: danbricklin.com/podcast.html#d

@freeschool @manton While the Hype Cycle may be real and applicable, I think, in this case, it's not about hype that would get people to buy. I'm looking, as a person who owns an Apple for work-related reasons, to react to what I've personally felt using it where it is so much better than what's before, and meaningful in a way certain people will gladly part with that much money. It's not just better: It's over a bar in a way you can feel. And: Where those "certain people" is a large enough absolute number of purchasers and have demonstrated that in the past for similar reasons (better experience when watching live sports).

There are lots of uses and types of content I see and enjoy (since I've already spent the money for the unit and the content is available for free or low cost, like my family and travel photos/panos/videos) that I find compelling to me, but not $4,000+ for most people.

Thanks for the comment!

@danb @manton
and people's relative spending... .Think it's well said to begin with.

Not much I can offer on top of that apart from:

The Gartner hype cycle came to mind. Which is well named :)

en.wikipedia.org/wiki/Gartner_

Especially the "Hype in new media" which aside from legit hardware advancement hype in the media, shows us you can also "sell anything" in the media given the right presentation with 's / :) These seem like a good example of people "buying into it" and possibly funding near-unuseful crap / non-existent improvements to the next level.

Also hardware like graphics cards that are basically the same board but re-arranged boards and have same (or even less) output are fun to remember now... (remember the box for the card having lightening and animals being the major qualifier to push your parents that you "need" this card!... lol
And if the box was bigger well it was like buying a bigger fish! 🐟 🐉 :lightning_bolt: 🦄 🔥 💾 📀

I think does that to a decent level that it's like the other arm to the of .

@Nonny @glotcha @manton Yes, but I'm thinking of specific cases that will affect the sales of Apple .

@manton @danb I would love to visit museums all of the world without having to travel. How about the Vietnam Museum of Ethnology (Vietnamese minority tribes) vme.org.vn/modules/frontend/th

@danb That's true, live sports might be the closest to a killer app for immersive video. I don't know the technical hurdles, but there was that live stream of The Talk Show last month, so gotta be within reach for sports too.

@manton Manton, I agree that all content can be helpful, but I think certain content, if delivered right, could be "worth it today at this hardware price" to many people. I think real-time/live, spatial sports could be that. Many people readily bought $10,000 HD then 4K now 8K TVs for that. The (unfortunately not real-time) examples Apple shows feel viscerally so general-audience compelling. Court/field-side tickets are $$$ and people buy them. Live sports cable packages sell.

Unfortunately, high-res, real-time streaming may not be generally available yet, and the wrangling over the $ split may take time.

Does anybody know more about this????

@manton Manton, I agree that all content can be helpful, but I think certain content, if delivered right, could be "worth it today at this hardware price" to many people. I think real-time/live, spatial sports could be that. Many people readily bought $10,000 HD then 4K now 8K TVs for that. The (unfortunately not real-time) examples Apple shows feel viscerally so general-audience compelling. Court/field-side tickets are $$$ and people buy them. Live sports cable packages sell.

Unfortunately, high-res, real-time streaming may not be generally available yet, and the wrangling over the $ split may take time.

Does anybody know more about this????

@john And this could be more insidious with clever "prompt injections" and more actions that the Apple Intelligence can execute. I wonder how they are dealing with that. If it's been around for years with calendars, they must be aware of it.

Wondering: If someone sends me spam that ends up showing in my email list, will Apple on-device AI incorporate stuff there into what it does? Will it end up in my calendar, or in my phone numbers for other parties? Will this be a type of mal-whatever injection vector? Is this like errors in Wikipedia, etc., affecting LLM responses as definitive statements? How will I know it's being used?

VisionOS2’s ultrawide 8k curved Mac display looks great, but I like all the LITTLE upgrades even more:

—Save Guest User eye/hand setup
—Control Center gesture
—3rd-party mice
—Giant theater screen for NetFlix/YouTube/web video
—Customizable home view
—FaceTime backgrounds
—BT keyboards visible in Environments
—Mirror your iPhone/iPad into Apple Vision Pro
—QuickLook objects locked to surfaces
—Live captions
—Bora Bora beach—looks cool at night!

#wwdc #wwdc24 #applevisionpro #visionpro #apple

Caught up with the legendary @danb at Jonathan Rotenberg and Christopher Whiteman’s wedding yesterday. My claim to fame is that I saw Dan and @BobFrankston demo VisiCalc at a Boston Computer Society in 1979, when it hadn’t yet been released and I was a junior high school student, and was smart enough to be impressed.

Now that it's the next day, I can include that second word in yesterday's NYTimes game: B-School. The inspiration for the VisiCalc spreadsheet came at Harvard Business School, called by many "The B-School" (like Manhattan is called "The City" by some).

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