Several years ago, Jevin West, and I noted that the risk of deep fake videos of was not only that people could be represented as saying things they actually didn’t, but also that they could deny saying things that they actually did.
"Dear Sir, I'm here to sell you the perfect driver!"
"But... It is a gorilla! Does he know how to drive?"
"Don't worry! It already has all the features! You only need to provide him with our special Gorilla Driver's Manual!"
"Does it come with the gorilla?"
"Oh, we're still wrapping it! But we'll send it to you free of charge as soon as it is finished..."